SPECIAL METHODS AND TECHNIQUES

1Semiotic Insights®

It aims to understand how the human being interprets the various symbols and which reactions they provoke in their behavior. It is especially indicated to evaluate publicity pieces, but it can also be applied in concept tests and in products/services.

2Multi-Experience Evaluation®

Market research and poll approach that aims to evaluate the differences between consumers’ expectations and comparison with the sensorial and emotional results generated. This approach may be applied in quantitative and qualitative studies for the assessment of products, services, concepts and communications pieces.

3Net Promoter Score

The measurement of consumers’ satisfaction and enchantment helps to understand the various levels of loyalty and inclination to swap brands, products and services.

4Consumers’ Segmentation

Studies orientated to understand consumers and group them in clusters by social demographic and psychographic criteria, aiming to create customized communications and products/services increasing the profit margin in each segment.

5Explorer Brazil

Research method with ethnographic inspiration (method oriented by the consumer anthropology), which consists of the immersion in the universe of the targeted public aiming to profoundly meet their reality and the various points of views that may form this reality in various parts of Brazil.

6Trends

Research methods used to identify micro tendencies and macro tendencies that will influence consumers’ behavior in the medium and long terms.

7Brand’s Archetypes

Research method developed to help understand the brands’ positions in the consumers’ minds and hearts.

8Neuro Insights®

In order to understand the behavior of the consumers it is necessary to understand their motivations, emotions and thoughts. On this perspective, the use of neuroscience tools helps to generate new insights to the universe of market research.