Conventional methods

At Neointel Research we do not divide the world between qualitative and quantitative methods. We actually propose the use of those methods isolated or combined, according to the necessity of each study. The most common methods that we use in our studies are listed below:

1Qualitative Research

It is a research methodology that has an exploratory characteristic, which ignites the respondents to think freely about a certain topic, object or concept. It shows subjective aspects and attains non-explicit motivations or even conscious ones, in a spontaneous manner. It is used when we search for perceptions and understanding about the general nature of a topic, giving room for interpretation.

2Quantitative Research

It is a research methodology which quantifies the opinions and information of the targeted public. It is used with the application of statistics techniques that help to understand numerically the targeted public.

3Sensorial & Emotional Evaluation

Methods of assessment of senses and emotions generated in the consumers referring to products, concepts and communications materials.

4Digital Research

Research techniques applied to the virtual environment to understand the targeted public in both quantitative and qualitative manners.

5Vocale™

Online panel of consumers with the goal to carry out market research studies and polls, as well as presentations of products for tests and assessments.

6GeoIntel™

It is an online platform of geomarketing that aims to help our clients to make market research studies with georeferencing information.

7Neointel Audit®

It is a research technique employed to evaluate the quality of personnel, products and services through the simulation of purchase by the researchers. It might be executed with the previous authorization of the clients or via hidden consumer.

8Data Modelling

Statistics studies aiming to create customized models in order to orientate the strategic decisions of our clients.

Work model

All studies that Neointel Research develops are based on our work model that consists of the following pillars:

CUSTOMIZATION

definition of methods and more indicated approaches for each study.
PLANNING & PROCEDURES

planning and execution of the study according to established procedures in order to guarantee quality.
INSIGHTS

the result of our work is the insight.

Our job is to understand people and inspire innovation

Conventional methods

At Neointel Research we do not divide the world between qualitative and quantitative methods. We actually propose the use of those methods isolated or combined, according to the necessity of each study. The most common methods that we use in our studies are listed below:

Work model