Areas of Expertise

1Consumption Science

Nowadays, the offer of goods and services for the consumers is vast and the greatest challenge of the organizations is to understand the information that influences their consumption decisions. In this perspective, the behavioral and motivational studies of the consumers represent a great competitive differential for the organizations. In order to help our clients, we apply various methods using multidisciplinary approaches to understand consumers and their biological, psychological, cultural and economic needs, among others.

2Sensorial & Emotional Sciences

Considering the multidimensional character of the consumers’ stimuli perceptions, the evaluation of different sensations may represent an important competitive differentiation for the organizations. The sensorial and emotional sciences include the application of methods aiming to measure and understand the impact of the stimuli in the senses (vision, smell, tact, taste and hearing) and in the emotions (nervous system) of the consumers.

3Advertising Communications

The high investments in advertising communications campaigns are accompanied by efficacy demands. Due to that, the evaluations before the launching (pre-tests) and after the advertisement (post-tests) are fundamental to understand the consumers’ point of view in order to increase the impact and the desired results with the adds.

4Healthcare Research

The pharmaceutical and health care markets have specifics that need to be carefully evaluated with methods adapted to the study of conventional consumers. In this case, we work with several types of approaches following the specific codes of conduct as well as ethical orientations observed by the various players in this market: medical doctors, dentists, students, pharmacists, consumers, hospital administrators, among others.

5Public Opinion

The public opinion polls are studies with statistics fundamentals (scientific basis) carried out with the goal to uncover what people from a certain profile think about many subjects. It is the data base on social behavior before certain situations, as well as the people’s opinions on many topics.

6Social Research

The social research is the process that, by using scientific methodology, it allows new discoveries on the social relations and interactions of a group of people. Social reality is understood here in an ample sense, involving all aspects concerning the human being in their multiple relations with other individuals and social institutions.